Consumer behavior has changed: the where, how, and with whom in particular have undergone drastic shifts. With the impact of the COVID-19 virus, pet retailers have been forced to adapt to new consumer demands and behaviors such as dropshipping and direct-to-consumer pathways.

The new face of Pet Engine Marketing on Facebook will be our Group page: Marketing Help for Pet Businesses. Read on to learn more!

In these uncertain times, it’s understandable to wonder if right now is a good time to spend money on promoting your pet store. What should you promote? Where should you spend money? What does my audience want to hear? We cover all of these questions and more.

If you’re feeling a little stumped for content or creativity, this pet store social media sharing guide is going to be worth bookmarking!

If your pet store is adding eCommerce to respond to COVID-19, is that also affecting your pet store marketing and social media strategy? In this insider post, we’ll go over some pet store social media tips for eCommerce that you can use to maximize this opportunity to grow your eCommerce business.

For our clients, pet store social media, and social media in general, is so much more than sharing heartwarming animal-related stories, posting about the cute pets in the store, or selling a few extra bags of food or treats. Now more than ever as COVID-19 spreads across the country and businesses are shutting their doors, social media is the primary communication outlet for businesses, agencies, the government, and people.

Here we are, back with part 2 on Holiday Retail Marketing Trends 2019. We’re hoping our community of pet business owners and pet store owners are able to use these trends and key takeaways to improve their pet store’s marketing strategy for the holiday season.

Chewy delivered its first earnings report as a public company a week ago and it seems like a mixed bag of results when it comes to those in the pet industry. Let’s go over a few of the numbers and what they may mean in layman’s terms.

Part 6 of our Freesource series for pet store marketing is going to focus on the importance of having a beautiful, functional, informative website that draws online visitors toward your pet store rather than repelling them.

It’s official: social media is taking over. It might be even safe to say that it already has taken over. As a pet store owner, you see it in your customers (both furry and human), you see it in your daily lives outside your store, and you probably see it at home. It’s pervasive in our lives and in our business.

Gone are the days where generating audience engagement on social media was primarily a passive process. The always-online audiences of today want to be involved, interact, and co-create.

Today we’ll touch on what you as a pet store owner should be tracking on Analytics, what you can learn through it when it comes to marketing your pet store, and how to adjust your pet store marketing strategy with your data analysis.