Pet Store Social Media Sharing Guide
If you’re wondering how to improve your pet store social media skills, you’re going to love this resource. It’s ideal for times that aren’t ravaged by COVID-19 as well as times that are - if you’re feeling a little stumped for content or creativity that’s not virus-related, this pet store social media sharing guide is going to be worth bookmarking!
Check out some of our other social-media-based content HERE for additional resources, help, strategies, tips, and more. In particular, we recommend taking a look at our 6 Pet Store Social Media Tips for eCommerce as we adjust to the new needs of pet parents during shelter-in-place orders.
Pet Store Social Media
Sharing Guide
It can be challenging coming up with fresh, non-cluttery, relevant, creative content on a day-by-day, week-by-week basis. We get it (because we’re the ones doing it!). And we would definitely understand if it’s not something that you want to task yourself with, even if it’s proven to grow your pet store.
Want to delegate it to a professional that manages your pet store’s presence online? That’s Pet Engine Marketing. Set up a free consultation and marketing audit to see how you’re doing, and where you can go.
So, on to our pet store social media sharing guide. Here’s a handful of resources to help you come up with content in a convenient acronym: SOCIALSHARING.
S - sales
While sales may not get the most engagement (unless they’re a huge or exciting offer), they’re a necessary piece of the pet store marketing mix.
o - Only Here
What about your pet store makes it unique? What are the differentiators? What are some products, experiences, or items that you can only get at your store?
C - Customers
There are some customers that would love the chance to be featured, or to get some extra interaction from social media. You can take this thread and go in a number of directions: customer features, recognition, social media takeovers, FAQs, etc.
I - Information
Information and details on events, promotions, staff, and onward.
A - Announcements
New hires, new location, new hours, new policies, new anything!
L - Live
Live video is one of the best ways to interact with customers. You can use live video to sell products, provide demonstrations and how-to’s, and do just about anything you would do with a customer if they were in your store.
S - Shipments
Some of our pet store clients have audiences that wait specifically for incoming shipments of new pets or products. This is especially popular among aquatic life stores that regularly bring in new corals, fish, or other marine products.
H - Happy
Your pet store’s social media has an opportunity to be a platform of happiness. You can share pictures, letters, notes, reviews, stories, photos, or videos of your loyal customers and their pets.
A - Area News
As a local independent pet store, helping other local businesses is great for drumming up those vital partnerships that keep you in customer referral loops. Try to stay industry-relevant: veterinary, rescue groups, pet sitters, dog walkers, etc.
R - Recognition
If your store has been published in the local news, or won an award, or been recognized for another reason, this is 100% worth sharing!
I - In-store
What’s happening in the store right now? Sharing some behind-the-scenes footage of what your staff does with shipments, the little ways they goof around, or how the business is run will help your pet parents resonate with the human side of your pet store that they crave.
N - New
New displays, new products, new partners, etc.
G - Gifts
There are a number of ways to understand this one! Did you donate to a local cause or provide a charitable gift? Do you sell gift cards? Have you ever put together a list of top sellers, popular items, or must-haves for winter or summer?
Pet Store Social Media
content forms
Here’s a quick and dirty list of 30 different types of content ideas and ways to format your pet store social media content - or anything list above on our pet store social media sharing guide.
1. Q&A session (live video)
2. Webinar (live video)
3. Guides (PDF/Infographic/Image)
4. Dictionary (Website post)
5. “Day in the Life of” (Image/Video/Story)
6. Infographic
7. Interview (Video/live video)
8. Lists (text/image)
9. Mind Maps (infographic/presentation)
10. Online game
11. How-to’s (video/infographic/text)
12. Content curation (guest blog/guest post/article)
13. Case study (email/website)
14. Charts/graphs (image)
15. Ebooks (image/website post)
16. Email newsletters
17. Cartoons/illustratons (images)
18. Book summaries (website post/image/text)
19. Tool reviews (video/website post/image)
20. Giveaways (video/post/website)
21. FAQs (text/image/website)
22. Opinion post (website/text)
23. White papers (re-shared content on social media)
24. Vlog (video/live video)
25. Templates (video how-to/website post)
26. Surveys (email/website/social media)
27. Resources (email/website/image)
28. Quotes (reviews/image)
29. Quizzes (social media post)
30. Polls (social media)
Pet Store Social Media
Sharing Guide
Conclusion
Hopefully you were able to find some value in these lists for your pet store social media content creation and to inspire some creativity. If your pet store is struggling right now, reach out to us! A free consultation with our pet store marketing strategy experts can only be beneficial to not only retaining revenue but growing revenue during COVID-19 times.
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