Importance of Having a Creative on your Pet Store Marketing Team

Strategy

Jul 7

As a pet store owner, chances are you’ve spent hours interviewing, hiring, and training new pet store staff members. You’re consciously and subconsciously evaluated, judging, and looking for a variety of traits, behaviors, attitudes, tendencies, preferences, and more. It’s as complex or as simple as you make it.

As a pet store owner, how often are you looking for creativity among your hires to improve the store physically, digitally, atmospherically, culturally, or otherwise? If you aren’t working with a professional pet store marketing agency, having a creative-minded person on your team that you can delegate your pet store social media to is an acceptable starting point. Beyond social media, creatives can help with in-store layout, signage and messaging, problem-solving, customer experience, event creation and promotion, and more.

So, how important is it to have a creative on your pet store marketing team? Really important, according to the below infographic from inMotionNow, a provider of creative project management software, and InSource, a professional association for in-house creatives.

We’ll check out some of the highlights first in case you don’t have the time to comb through it thoroughly, but if you’re looking to bring some creativity onto your team, our Pet Engine Marketing team can handle the job. Contact us today for a free 30-minute consultation and marketing audit.

The Importance of Having a Creative on your Pet Store Marketing Team

So, just how important is it to have a creative person influencing your pet store marketing strategies? Some highlights from the data facilitated and presented in the infographic below:

89% of respondents said that creative work was important for driving business objectives.
2/3 of creative teams report being asked to take on new responsibilities as businesses see the value of the work the team is doing and give them more.

The infographic below can help pet store owners find and understand the value that creatives bring to a pet store marketing strategy, how to get the most out of them and best practices for managing them and getting results. Take a look below:

The Importance of Having a Creative on your Pet Store Marketing Team
Conclusion

There is nothing more powerful than a recognized brand. And make no mistake, a brand is more than your logo, typography, or design elements. Brand is something you do, something that goes through your customers. But your creative content plays a critically important role in keeping your brand together visually.

What kind of impact have creative people had on your pet store marketing, or the growth of your business? If you don’t know the answer, maybe it’s time to find out what’s available to you and explore ways of moving your business forward.

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