Black Friday & Cyber Monday Infographic

Check out this infographic from Yes Marketing on Black Friday and Cyber Monday trends over the past few years. We’ll share a few thoughts and takeaways from this infographic below as it relates to pet stores and pet store marketing.

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Black Friday & Cyber Monday
Infographic

Black Friday & Cyber Monday Infographic
Key Takeaways

It’s Crowded

It’s becoming more and more difficult for brands to stand out during these special days as more and more businesses are getting involved and executing marketing campaigns, specifically email. So, a great way to build awareness and ensure some cross-channel optimization is to send the same message (or similar) across your other channels: Facebook, Snapchat, Instagram, Website, Google My Business, etc.

If you aren’t using ALL of your platforms to increase awareness during these few days, your sales and promotions will be lost in the jungle.

How to be heard?

In these crowded spaces and during these times, it’s important to have a strong offer and hook for your pet store’s customers. But it’s equally important that your pet store’s marketing messages are promoting those hooks the right way: creatively, and with little-to-no frills. If your entire winter selection is 20% off, then make sure your entire winter selection is 20% off - no disclaimers, exclusions, ands, ifs, or buts.

That’s all we’ve got for you! Best of luck on your Black Friday and Cyber Monday sales, we wish you a wonderful Thanksgiving from the team here at Pet Engine Marketing.