Optimizing your pet store website for conversions and/or leads is one of the best investments (time and money) that you can make for your business. Your website is selling while you sleep, so ensuring that it runs smoothly and provides you with actionable data can be a lifesaver, and Google Search Console can get you to that point.

The new face of Pet Engine Marketing on Facebook will be our Group page: Marketing Help for Pet Businesses. Read on to learn more!

Need your pet store to be more organized? Want pet store marketing help with a content calendar? TeamUp is a great Freesource and made its way onto our list.

A final Freesources post as a kind of catch-all for everything we’ve gone over in the fast few months while building our community. We’ll also go over a few other of our favorite resources that didn’t fall into one of the broader categories but could still be useful for pet store owners and other pet professionals.

We’re going to sneak this one in here because technically, retailers attend tradeshows for free. They are meant for independent and family-owned businesses to build connections, find new products, get free samples, learn, and build those small, local pet stores that we all love.

Today’s Freesource post will focus on what AnswerThePublic does, and why it’s a huge benefit to you as a pet store owner and your pet store’s marketing strategy when it comes to content creation, understanding your audience, and SEO.

The free plan through Hootsuite is perfect for pet store owners who want to start managing multiple social networks, schedule content, and engage with their audience — all in one place.

For those of you that haven’t heard of Wistia, it is a free software platform that can help pet store owners create, edit, host, promote, and track high quality professional-looking videos.

“Look good, feel good, play good, paid good.” Deion Sanders said that, but it applies to pet stores, and pet store marketing, as well. Whether you like it or not, potential customers are going to judge your pet store before they ever set foot in it via your Instagram feed, your Facebook page, and your website’s appearance.

As a pet store owner, we recommend HubSpot as a place to learn more about marketing, sales, and services that can help build your business. As a small business within the pet industry ourselves, we utilize HubSpot for their free CRM, their free sales platform, their free marketing resources, research, and reports, and their helpful community of generous business owners and marketers.

Part 6 of our Freesource series for pet store marketing is going to focus on the importance of having a beautiful, functional, informative website that draws online visitors toward your pet store rather than repelling them.

Based on our experience in marketing pet stores and in working in and managing pet stores, we bet that the majority of pet store owners are saying “I am pulled all over the place and hardly feel in control of where I spend my time due to the demands of the business.”

We’ll be giving brief overviews of some of the major social media tools that can be applied to your pet store’s marketing strategy, as well as providing some ideas about how to use them that you’ve hopefully never considered before!

When we talk about improving the business processes and organizational and marketing strategy for pet stores, GSuite is one of our best friends. As both an employee and a small business owner, we highly highly highly recommend utilizing GSuite for…all of your needs.

Today let’s learn a little about Google Analytics. For a brief overview, Google Analytics is a plugin that can be added to your website for free that tracks users across it. The scope of Analytics is impressive, as you can look at your website’s data from a really broad perspective as well as drill into minute details with ease.

The first service we want feature is MailChimp. As a pet store owner, email can be one of, if not your most, effective marketing services.