Running a pet store involves a lot more than just playing with cute and cuddly animals all day. You have to actually run a business, and one of the most important aspects is making money. To do that, you need to draw in customers. Social media marketing for pet stores is often different than other types of marketing, because you are catering to a very specific group of consumers: pet owners.
People adore their pets. And quick basic pet care tips — like those you can offer in 140-character tweets — are a great benefit for your customers. These can include tips about the best food to feed fish, how to keep barking dogs quiet, or how to cut your pet’s nails. Be sure to keep a good mix of tweets so you can discuss all types of pet care — furry, feathered, and finned — to keep all your customers interested. Post with photos if you can, and ultimately keep the tone light and fun. The more we use platforms like Facebook, Instagram, Twitter, Pinterest, or otherwise for independent pet stores, the more we think these social media services were built to share viral pet content.
If you’re struggling with your social media marketing strategy for your independent pet store, Pet Engine Marketing can help you out. Set up a call today to discuss it further!