SuperZoo, a pet retail trade show and conference produced by World Pet Association (WPA), has opened registration for the 2019 annual industry event. SuperZoo will be held at the Mandalay Bay Convention Center in Las Vegas, August 20–22, with education sessions on August 19–22.
SuperZoo provides pet professionals with access to the most comprehensive collection of upcoming product trends, emerging lines, technology, new segments, proven best sellers and unexpected finds that will help them stand out from the competition. The show allows pet product retailers to compare quality and price across more than 1,200 exhibitors and discover new, market-ready merchandise among the more than 800 new products launched in SuperZoo’s New Product Showcase, said show organizers.
“The in-person, firsthand shopping experience that SuperZoo presents offers retailers the unique opportunity to discover, evaluate and bring fresh products and rare finds into their merchandising mix,” said Jacinthe Moreau, WPA president. “SuperZoo gives pet industry professionals access to the latest pet trends, industry-leading education and a global network with which to build lasting, collaborative business relationships, giving them the tools they need to successfully compete in today’s marketplace.”
In addition to product discovery, the educational programming is a key feature of SuperZoo. Sessions span four main content areas: retail, grooming, service industry and animal wellness. Each session gives attendees access to a wide variety of topics including staff training, human resources, leadership, social media, customer service and marketing, among others.
“The extensive lineup of forward-thinking, business-building education offerings will allow retailers to refine their business acumen, learn best and next business practices and set themselves up for success,” Moreau said.
The popular Networking Reception on Tuesday, Aug. 20—the opening day of the trade show—will include many organic opportunities to interact and mingle with industry peers. More networking awaits at the concert on Wednesday, Aug. 21, featuring REO Speedwagon.