Our second talk from Pet Connections Expo: We break down some of the key online metrics to track for your pet store, and we’ll briefly dig into ways that you can improve metrics and get better results when marketing your pet store.
Since we are primarily a pet store marketing agency for brick-and-mortar retailers, we’re going to dig into some tips that are primarily meant for that type of business. Nonetheless, what we give out here can be appropriated and adapted to other pet businesses, whether it’s for exotic birds, livestock and feed, or fish and aquariums, this will help.
Search engine optimization is more important than ever nowadays and it’s critical for (almost) every pet store to understand the true meaning of SEO as well as the potential it creates for every pet business. Of course, we’ll back it up with data!
Today we’ll go over some quick tips and tricks to improve your website that maybe you and your team overlooked in the case of not needing a complete website overhaul. Let’s learn about optimizing your pet store’s website.
When it comes to content creation for a newly created website, every pet store is unique and needs something to differentiate itself. However, visitors to your website (your potential customers) have set expectations of your website: what information they expect to find on it and where on your website they expect to find it. So, we’ll advise you on what our experience tells us are the must-have pages that all pet store websites need.
We’re going to go over a few reasons why the modern pet store needs a modern website and how it can be used to build your business. As always, we’ll be using real-time examples, real-time data from one of our clients, and real-time statistics to back up all of our claims.
Part 6 of our Freesource series for pet store marketing is going to focus on the importance of having a beautiful, functional, informative website that draws online visitors toward your pet store rather than repelling them.