Running a business, big or small, means weighing the ins and outs. Is the juice worth the squeeze? What’s the return on investment? Is the money I put in going to get me the results I want? These are questions all business owners come up against, especially when it comes to marketing. As a pet store owner, how can you effectively promote your pet store and it’s content without breaking the bank?
6 reasons why you need to use a social media management tool for your pet store’s marketing strategy. Let’s dive right in - you’ll notice that most of these reasons fall under a few main tenets: it saves you time, it makes your life easier, and it improves your social media marketing capabilities.
Using video is a really good idea - using video to market your pet store in the right way on the right platforms is a great idea. We’ve got best practices to help pet store owners starting out or implementing video marketing.
It’s true, we’re deep into the “visual revolution.” With hundreds or thousands of social posts flooding your customers every day across every platform, you need visual content to help you pop and stand out from the rest of the noise.
What really makes your visual content, your imagery, and your graphic branding important? Today we’ll get into some nitty gritty data-based (always) trends that will get our point across: the internet and it’s users have shifted from “tell” to “show.”
“Look good, feel good, play good, paid good.” Deion Sanders said that, but it applies to pet stores, and pet store marketing, as well. Whether you like it or not, potential customers are going to judge your pet store before they ever set foot in it via your Instagram feed, your Facebook page, and your website’s appearance.
Fresh off our quick write-up of one of Jet’s Favorite Freesources on HubSpot, we’re going to dig a big deeper into the world of inbound marketing. The folks at HubSpot are big proponents of inbound marketing, and nearly all retailers engage in some form of inbound marketing (whether they know it or not), including pet retailers.
Among all demographics, the growing trend is not in calling in, or sending emails, but going to Facebook and Twitter to get answers to questions, get issues resolved, and get on with their lives quickly. Clearly, social media platforms have evolved to become more than emergent platforms for marketing and advertising.
It’s official: social media is taking over. It might be even safe to say that it already has taken over. As a pet store owner, you see it in your customers (both furry and human), you see it in your daily lives outside your store, and you probably see it at home. It’s pervasive in our lives and in our business.
We’ll be giving brief overviews of some of the major social media tools that can be applied to your pet store’s marketing strategy, as well as providing some ideas about how to use them that you’ve hopefully never considered before!
After all, brick and mortar pet stores are obviously retailers, and when you’re wondering how best to market your pet store and promote your pet supplies, it’s a good idea to see what’s trending, working, and succeeding in the rest of the industry.
Running a pet store involves a lot more than just playing with cute and cuddly animals all day. You have to actually run a business, and one of the most important aspects is making money. To do that, you need to draw in customers.