Shoppers today are driven by the use of coupons, the ability to customize their shopping experience, and the ability to make purchases digitally. Is your pet store marketing strategy recognizing and building on these trends?
For pet store owners that want to improve their local search results and SEO rankings, Google Business is a critical piece of your pet store marketing plan that helps your store get noticed and get more sales!
If you want your pet store to rise up the rankings in Google, get more organic traffic online, and ultimately result in more foot traffic through the door and more sales at the store, this is worth your time!
Marketing isn’t just your advertising, your signage, or your logo. It’s everything that happens when pet parents encounter your pet store’s brand, from all of your online or offline advertising to the experience they have speaking with your employees in the store. So it’s everything that goes into their interaction with your brand, and these interactions are what enhance customer loyalty.
We are all about partnership, and these are our guidelines to building the best partnerships with our pet store clients. We are all about helping, and ensuring that pet stores get the most out of their marketing agencies is part of that!
Since customer service is a huge piece of a pet store’s marketing strategy, the team at Pet Engine will be able to help you with some pet-store specific customer satisfaction survey questions that are sure to give you insight and build your pet store.
Did you know that 90% of consumer say they find email personalization appealing? Or that 80% are more likely to purchase from a business that offers personalized marketing and experiences? Check out these 3 steps to improve your pet store’s email marketing and get more customers, more visits, and more revenue!
Digital marketing is powerful but can only go so far on its own. We’ve found that our ongoing digital marketing efforts will really showcase their results when they are accompanied by local events as a capture point for the digital community.
Today’s principles might be a bit more radical or out there, a slight step away from what would be considered traditional thought processes regarding marketing. It’s what makes us different, and part of what makes us successful.
Running a business, big or small, means weighing the ins and outs. Is the juice worth the squeeze? What’s the return on investment? Is the money I put in going to get me the results I want? These are questions all business owners come up against, especially when it comes to marketing. As a pet store owner, how can you effectively promote your pet store and it’s content without breaking the bank?
The team here at Pet Engine Marketing have made massive increases to organic (unpaid) traffic through search engines like Google and Bing with one of our clients, Wags to Wiskers Pet Supplies, in Ann Arbor, MI (a saturated market when it comes to pet stores, both independent and big box). So if you wanted proof of our work and our results, here it is!
A final Freesources post as a kind of catch-all for everything we’ve gone over in the fast few months while building our community. We’ll also go over a few other of our favorite resources that didn’t fall into one of the broader categories but could still be useful for pet store owners and other pet professionals.
We’re going to add to our Freesources post on tradeshows with our six steps to a successful tradeshow, ensuring that you get the most out of your expo experience whether it’s at Global, SuperZoo, PetConnections, or otherwise.
We’re going to sneak this one in here because technically, retailers attend tradeshows for free. They are meant for independent and family-owned businesses to build connections, find new products, get free samples, learn, and build those small, local pet stores that we all love.
Since we are primarily a pet store marketing agency for brick-and-mortar retailers, we’re going to dig into some tips that are primarily meant for that type of business. Nonetheless, what we give out here can be appropriated and adapted to other pet businesses, whether it’s for exotic birds, livestock and feed, or fish and aquariums, this will help.
Search engine optimization is more important than ever nowadays and it’s critical for (almost) every pet store to understand the true meaning of SEO as well as the potential it creates for every pet business. Of course, we’ll back it up with data!
Today’s Freesource post will focus on what AnswerThePublic does, and why it’s a huge benefit to you as a pet store owner and your pet store’s marketing strategy when it comes to content creation, understanding your audience, and SEO.
6 reasons why you need to use a social media management tool for your pet store’s marketing strategy. Let’s dive right in - you’ll notice that most of these reasons fall under a few main tenets: it saves you time, it makes your life easier, and it improves your social media marketing capabilities.
Using video is a really good idea - using video to market your pet store in the right way on the right platforms is a great idea. We’ve got best practices to help pet store owners starting out or implementing video marketing.
We are so excited to announce that we’ll be speaking at Pet Connections Expo on October 15-16 at the New Jersey Convention & Expo Center! It’s free for retailers, so we’re hoping to meet a lot of you face-to-face and make the most of our time there.